About the Client:
A premium aesthetic clinic operating across multiple locations, offering services like laser therapy, skin rejuvenation, and anti-aging treatments. Their main objective was to attract more high-value clients through Google Search.

Challenge:
Although the clinic had strong offerings, their previous Google Ads campaigns suffered from poor conversion tracking, broad keyword targeting, and inefficient budget allocation—resulting in low-quality traffic and inconsistent bookings.

Solution:
I rebuilt their search strategy from the ground up—focusing on hyper-local, high-intent treatment keywords, prioritizing mobile-first traffic, and implementing advanced conversion tracking across all locations.

Results (7-Day Snapshot):
✅ 11.8K clicks from targeted skincare & aesthetic searches
✅ $1.41 average CPC – efficient spend with qualified traffic
✅ 25.2K impressions – top visibility across multiple service areas
✅ $16.7K total spend with measurable ROI
✅ 47% CTR – showing perfect audience-ad alignment
✅ 82.9% traffic from mobile – optimized for booking-ready visitors
✅ 100% optimization score – every lever pulled for peak performance