Can You Trust What AI Tells You About PPC? We Tested It! -

Susie Marino conducted an experiment testing the accuracy of five AI tools (ChatGPT, Google’s AI Overviews, Perplexity, Google Gemini, and Meta AI) for providing PPC (Pay-Per-Click) advice and data.
AI tools displayed varying accuracy rates, with Google Gemini proving the most accurate, and Google’s AI Overviews the least, in answering PPC questions.
Some AI tools, particularly Meta AI, generated responses better suited to Facebook Ads than Google Ads, while others, like ChatGPT, were found to soften critical feedback.
AI tools struggled with providing Google Ads scripts, accurate keyword recommendations, and up-to-date information on certain Google Ads account structures, including outdated bidding methods and ad types.
The study highlights the importance of cross-checking AI responses with reliable, human-curated data sources, and understanding that AI accuracy varies widely depending on the task and tool, emphasizing a need for critical evaluation of AI-generated content.
Google Gemini and Perplexity were generally more accurate in providing accurate Google Ads cost and performance data than the other tools.
Meta AI performed exceptionally well on Facebook Ads data questions, whereas the other tools struggled.

GoogleAds #PPC #AdSpend #DigitalMarketing #CampaignOptimization

Can You Trust What AI Tells You About PPC? We Tested It!